One of the best web analytics tools out there is Google Analytics. It uses machine learning and AI to analyze website traffic and provides unique insights into customer usage patterns and website performance. With the results, it is much easier to expand and grow your business. It is therefore vital to use Google Analytics. Some insights you can get are listed below.
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Google Analytics Overview
To help grow your business online, you will have to employ social media Ads, great SEO, and PPC Ads. Google Analytics allows you to monitor and review what is working and what’s not. This, therefore, makes it easy to weed out strategies that are performing better and improving on them. As a result, you save money and time and achieve your business goals.
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Customer engagement
Google Analytics shows you how users are interacting with your website and the content. Look at metrics such as, how long a user will stay on your website, popularly known as session duration. Another thing is the average number of pages a user views and lastly, the number of visitors that leave your site without interaction. This will inform you on whether to improve your landing page.
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Conversion tracking
After finding out what strategies are working for you, and the content that keeps your site visitors engaged, there’s one other thing left. This is converting those visitors to clients. With Google Analytics, it is very easy to set up to track any time a user completes an action on the website. This could be downloading a file, filing a form, or purchasing a product.
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Mobile responsiveness
Most people are on the go yet want to stay connected. As such the only device they have access to is their mobile phone. As such websites must be mobile-friendly. Google Analytics tracks which devices visitors are using and how well your site works on them. As a result, you can better your site where there is a need and increase conversions.
There is so much more you can do with Google Analytics. The best part of all is that it is a free tool. Integration to your website is relatively easy even for someone who is not tech-savvy. You can follow this guideline to connect your website or contact us for assistance
Racheal Reply
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