Anjanatech Solutions Ltd

📖 Grace Again? Yes. This Time, She’s Winning.

After our last article, Grace — the boutique owner from Westlands — made one small change in her business.
She signed up for bulk SMS.

Instead of relying on social media alone, she now sends short messages to her loyal customers:

“🔥 New Ankara dresses in stock! Come early. Location: Westlands, behind ABC Place. Grace Styles. 📞 0712 345 678”

Within 2 hours, 7 customers walked in.

No boosted post. No Wi-Fi. Just one message — delivered directly to their phones.

Let’s break down why bulk SMS is one of the smartest tools Kenyan small businesses should be using right now.

🔔 What is Bulk SMS?

Bulk SMS lets you send the same message to many recipients at once through a reliable SMS gateway.

You can:

• Remind customers about a service

• Announce offers or events

• Send delivery updates or payment confirmations

• Promote new products

• Even follow up with a simple "thank you"

Best part? SMS works on every phone — no app, data, or smartphone required.

💡 Why Bulk SMS Still Works

1. ✅ It’s Instant
   SMS has a 98% open rate, often within the first 3 minutes.

2. 📶 Works Without Internet
   Your customers may be offline or on Kabambe phones — SMS reaches all of them.

3. 💰 Affordable & Scalable
   You can send 50, 500, or 5,000 messages, with pricing as low as Ksh 0.7 per SMS.

4. 🎯 Personal, Yet Professional
   You can customize with names, appointment times, or unique links.

5. 📊 Trackable
   Good SMS platforms show delivery reports and engagement stats.

🛠️ How to Get Started with Bulk SMS

Step 1: Choose a Reliable SMS Platform

Some Kenyan options include:

• Africa’s Talking

• ElimuSMS

• Safaricom SMS Portal

• Twilio (international)

Anjanatech also offers bulk SMS setup and automation for SMEs — easy, local, and customizable.

Step 2: Build Your Contact List

• Start with loyal customers

• Add opt-in SMS on receipts, forms, or social media

• Avoid buying random contacts — it’s unethical and ineffective

Step 3: Craft Great Messages

Keep it short, relevant, and with a clear call to action.
Example:

"📢 Flash Sale: 15% off all electronics this Saturday only. Come to XYZ Plaza, 2nd floor. Call 0700 123 456."

Step 4: Send & Monitor

Send during working hours, avoid spamming, and check your delivery rates.
Use feedback to improve future messages.

🔒 Is Bulk SMS Safe?

Yes — as long as:

• You use a legitimate service provider

• You respect privacy (don’t spam!)

• You offer an opt-out option for users who want to stop receiving messages

Anjanatech follows data protection best practices for all SMS marketing clients.

📈 Real Results for Small Businesses

Whether you run a salon, shop, pharmacy, school, or service company, bulk SMS can help you:

• Increase walk-ins

• Improve customer retention

• Close sales faster

• Appear more professional

🧠 Final Word: Don't Sleep on SMS

With all the hype around social media and digital ads, bulk SMS remains the silent winner, especially in markets like Kenya, where mobile usage is high and data access isn’t always reliable.

Want to set up SMS marketing the smart way?

💼 Anjanatech Solutions Ltd Can Help You:

• Choose the right platform

• Automate follow-ups

• Integrate with your CRM

• Stay compliant with data rules

• Get the best SMS rates in Kenya

📞 Call or WhatsApp us on 0791 855 281
🌐 Visit anjanatech.co.ke